Pre-produce or lose your “juice”
When will the standard of podcasts begin to be as well produced as the best T.V. or radio shows we’ve all grown to love? In listening to my weekly dosage of ATS it occurred to me that the lengthly format with seeming lack of pre-production just made me angry; especially for a guru of new marketing. A 30 second spot may be old but at least you get the point and can move on.
If podcasting is to become the radio of the future, it’s content producers must strive to do a better job of producing. Let’s begin to raise the bar now. Why not become an innovator?
By the way, cheers to all the podcasters who are doing the pre-production needed to put together a nice tight show. Personally I’m going to credit Paul Figgiani here because I know how hard he works at it. He is the consummate professional.