Podcasting AIMS High
Friday, January 26th, 2007Yesterday’s AIMS meeting was a great experience for me, getting some insight into how Toronto’s marketing community are getting into the game, experimenting with formats and getting great results.
It was a pleasure meeting with people at the networking event that followed and interesting to find out the various levels of experience so far.
One thing I was most happy to hear from several people was the idea of improving the quality of podcasts. I am still a firm believer that in a sea of media, the most interesting and well produced content will achieve longevity even if in the long tail as Mitch Joel pointed out.
